Globalizing a Local Brand Case Study Example | Topics and Well Written Essays - 2500 words

Globalizing a Local Brand - Case Study Example In international marketing, it is important for any company to judge the external environment before entering into a new foreign market to understand the feasibility of the business in the target country. The evaluation of external environment is very essential and it is a continuous process. In the light of the all the external environmental factors the crucial factors that are important to know are market growth of the particular industry and the organization’s growth. From that only, anyone can actually understand the performance of the company. For example, if the market is not good in a particular region then it’s obvious that a company should maintain caution while going to international market. The host country’s political and economic conditions play a major role in understanding the potentiality of the company. The branding of Wiggles is also important aspect here to understand the situation. This study has analysed the entire business situation of the c ompany on the basis of the mentioned criteria. Table of Contents 1.0 Introduction 5 1.1 Aim 5 1.2 Scope 5 1.3 Background 5 2.0 Environmental forces of Middle-east affecting the Wiggles 7 2.1 External Environmental Forces 7 2.1.1 Political Environment 7 2.1.2 Economic Environment 7 2.1.3 Social Environment 9 2.1.4 Legal Environment 11 2.1.5 Technological Environment 11 3.0 Competitive Factors in UAE 12 3.1 Market size 12 3.2 Purchasing power 12 3.3 Disposable income 12 3.4 Market Demand 12 3.5 Industry Supply 13 4.0 Market potentiality in the Middle-East analysis and discussion 13 4.1 Analysis 13 Strengths and weakness to open a market in UAE 14 4.2 Discussion 15 5.0 Conclusion 16 References 17 1.0 Introduction 1.1 Aim Business has taken a new dimension now days. It is not the traditional way to do the business where there will be a point of sale and people will believe on hard sales that means selling the products would be in highest priority. Business has taken new shape and colour . Previously there were only two approaches of marketing present in the world – the Production concept and the product concept. The production concept says that emphasizing more on production can lead to a greater amount of output in the economics. 1.2 Scope By selling more units the firms can gain more profit. After that, the Product concept came in view and the concept explains the details about the product differentiation that means adding more and more features on product could make the product different from the other product. But this concept also leads to high cost for the producers and this is what we call as â€Å"Marketing Myopia.†Recently the concept is present in the market is Social marketing. Social business concept is the new dimension of the business where the organization feels itself as a part of the society. The organization would provide the merit goods to the society (Blythe, 2006, p.89). 1.3 Background It’s not only the goods market but ità ¢â‚¬â„¢s the service market that has created a new era in the marketing field. The companies like Wiggles provide service to the people around world for last 21 years. Here it is noted that goods market is somehow different from the service market. In goods market, we can actually see the products, we can touch the products, we can transfer the product but in case of service marketing there is no transformation of the product, there is no homogeneity of the products. ‘Wiggles’

Application Project Research Paper Example | Topics and Well Written Essays - 750 words

Application Project - Research Paper Example This includes the conception and the development of the maintenance plan, preparation for purposes of solving problems that occurred during the process of software development and the following up of the management of the product configuration. It is at this stage that the software engineers do collect the necessary information for purposes of developing their maintenance plan (Mishra and Mohanty, 2012). Programmers will find information from the software’s code, database tools such as bug trackers, and various documentations, among which includes the users manual of the software. For effective development of software, the engineer has to familiarize himself with the code of the software. If he is not familiar with the code of the software, then it is necessary for such a person to seek the assistance of his fellow workers, or the developers of the software. Data base tools will only act as secondary sources of gathering information (Xu and Ramesh, 2007). These tools normally gather and accumulate knowledge from the development teams, during the process of software development. Documentation about the software is also another source of information because it gives a history of the software, its development process, uses and other relevant information that the maintenance engineer needs. The second stage in the software maintenance process is the process of problem and modification analysis. This process occurs after the maintenance group now takes the responsibility of maintaining the software. At this stage, the programmer makes an analysis on every request concerning the functionality and operations of the software. He also confirms these requests by checking and investigating the validity of the assertions made (Xu and Ramesh, 2007). It is also at this stage that the maintenance programmer proposes a solution to any problem identified, documents the proposal for purposes of seeking permission for purposes of applying these modification. It is at this stage when the maintenance programmer uses the information gathered at the implementation stage to investigate on the assertions made concerning the software. The third process is the modification stage. It is at this stage where programmers implement the various solutions to the problems they found in the software. The fourth stage is the acceptance of the modification. This is the stage where a programmer tests the success of his maintenance process (Doyle, Lee and Cho, 2012). This is done by testing the functionality of the software after the modification process by the software maintenance engineers. The fifth stage is the software migration process. This is not a daily process, and it only occurs in case there is a need of porting the software to another platform without changes to its functionality. And finally, the sixth stage is the retirement of the software. This is not a daily routine in the process of software management, but only occurs in the later days of the software when its maintenance is not cost effective (Doyle, Lee and Cho, 2012). Users of the software will also play an important role in the maintenance process of software. For instance, one of their duties will be to verify and test the functionality of the software. After verification, the can send their opinion to the management or the maintenance programming engineers, identifying the problems, and offering recommendations